Maslow’s Hierarchy of Social Media

In the year 1943, Abraham Maslow created his most notable work, Maslow’s Hierarchy of Needs. In his theory, human needs are divided into five categories; Physiological, Safety, Love/Belonging, Self-Esteem and Self-actualisation.

Physiological– Basic physical needs of air, water, food, shelter and clothing.

Safety– Security of body, finance, morality, health and property.

Love/Belonging– Love, affections, relationships

Self-Esteem– Confidence and achievement, mastery, independence, status

Self-actualisation– Creative fulfillment, personal growth seeking, and peak experiences.


His hierarchy of needs is usually portrayed in the shape of a pyramid/triangle, starting with the most fundamental at the bottom and the need for self-actualisation at the top.  An individual need to master a category to be able to desire and move upwards to a new stage.

So how does this relate to social media?

Well, I’m betting that all of you who are reading my post have at least one social media account that you feel and have the need to open at least once a week, am I right?

Aside from physiological needs, which obviously need to be physical, our social media has been providing all the other stages of Maslow’s Hierarchy of Needs.

Let me introduce you to Maslow’s Hierarchy of Social Media:

PS: Note that the social media sites listed below are not restricted to one stage of Maslow’s hierarchy of needs, it could overlap with two, three, or even all the stages. Also, there are still many other examples of social media that could be applied to this context. So below are just a few examples.

Safety- Linkedin, where you are able to find jobs and networks that could open doors for your career path.

Love/Belonging- Facebook, Google +, where you are able to reconnect and gain relationships, whether it is in the form of acquaintances, friends, lovers or family.

Self-Esteem- Twitter, where you are able to share your experiences, achievements that will help you boost your confidence and gain respect from others.

Self-Realization- Tumblr, Blogspot, Wikipedia, where you are allowed to share your knowledge, interests, inner thoughts and your creativity.

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I really think social media has become a dominating factor in our lives. Whether we think of it just as a helpful tool to keep in touch with old friends, make new ones, or to be able to share our thoughts, just being able to access to all types of social media can actually make our life more fulfilled. Your thoughts?




Social Networks vs Communities.

Living in the year 2013, I assume we all know what social media is. Even if we do not have a precise definition of it, we know it has to do with communicating with various people in various region online.


Most of the time, we group our social media sites into many specific classifications. From social networking sites, micro-blogging, bookmarking sites, social news, media sharing, blog comments/forums and so on. Nonetheless, in this blog post I will be broadening those classifications and dividing our social media into two main categories (courtesy of Brian Solis’ Conversation prism) :

1. Social Networks: Our social network includes our friends, families and people we are acquainted with. The primary factor of a social networking site lies on interpersonal relationships between individuals. People sign up to these type of sites to maintain old relationships and build new ones. It includes sites like Facebook, My Space, Path, Linkedin and so on.

2. Online communities: Communities are groups of people that come together through common interests. There may be interpersonal relationship between the members, but that is not essential. One person may be a part of many communities, it depends on what his/her interests are. Our online communities includes Instagram, Soundcloud, Pinterest, Tumblr, Youtube and so on.

Knowing these two categories we should realise that both has been invented way before Social Media begins, am I right?

Social Networks has always been there. It’s the people that surrounds us, that we know and share our lives with, each person has a different social network to the other. Communities, on the other hand, comes at a wider range. Some of us might be religious and go to churches and temples, while others simply do not. We might be joining a cooking class or a photography community, it is basically related to our interests.

So what makes the Social Network and Communities provided by our social media different than it was millennia ago?

Here are some personal key points:

1. It is Faster,Wider and Easier:

This is an obvious one. With digital technology and Internet, social media allows us to be able to reach a large number of people at a split second.

2. Our solitary walks will never be solitary:

This I realised one day when I was having one of my morning jog. I do this often, and I like doing it alone, though when I think of it I was NEVER really alone. Despite having to being my house key, I always bring my phone along with me. Yes, I can’t jog without music, but I can’t seem to NOT check my social media profiles when resting from my jog. Even if I am not with anyone physically, I read my news feed on Facebook, my friends’ tweets and latest Instagram photos. Social media is just so omnipresent, that we can access it anywhere, anytime. 

3. Fakes:

One of my classmates ( Lillian, if you are reading this 😉 ) recommended me to watch an MTV series called “CATFISH”, because I’ve heard about it before, I was not skeptical at all and quickly jump straight to watching it.

The show is about how people met through online profiles and ended up knowing that one of them ( or sometimes both ) is not the same person he/she is online.

This is my third and final point. Social media platform is quite unique in a point where it allows people to create a whole new persona far from who they are in real life. Sometimes they get caught, but other times, they can hide their true identities behind their computer screen.

To an extent, some are still harmless, it could even help us develop better selves. But on other times, some people got so carried away to a point where they do horrible things (cases like cyberbullies, online psychopaths and so on).


I really think that social media is a new way of socialising for us. Even if sometimes we refer it as a “virtual reality”, something that is not real, it actually affect our lives, big time.

So, what do you guys think about that? Do you find social media changing your lives? Could you think of any other differences of social media to other mediums that we use in our social lives?

Comment down below!



Personal and Professional “Stalkers”

Okay, let’s just be honest and say that most of us here has ever been a “stalker” at some point of our lives.  I don’t mean the type of stalkers that follows someone home or constantly calling a person who clearly does not want our attention, but someone who finds information of another person through online sources, and especially through social media.

Have you ever met someone who you’re really interested in, but have no idea what kind of person he/she is or what his/her interests are?

Sure you could ask mutual friends about him or get to know him slowly, but wouldn’t it just take a bit of a time for you to discover him/her?

Well, here is where social media comes in. After meeting that particular someone, you could go home and go online. You could browse his name, look through his Facebook account and find some part of his life from his pictures, interests and other personal information. You could go and look for his tweets and find out whether he follows celebrities or politicians. Whether he tweets about intellectual stuff or just about his personal life. Whether he takes his tweets seriously or he is a bit of a comedian.

Through social media, you could find out a whole lot about a person without even knowing the person in real life. You could even judge them, whether to like them or not, just by seeing what they post and what they don’t.


However, stalking people online does not stop on a personal basis, it could even be utilised to a professional level.

I met a friend earlier this week who has gotten a job at a large corporation in Indonesia. He told me that his boss asked him to come along to a meeting a few weeks ago with one of the biggest potential investors of the company.

With him being quite new to the company, he told me that he still has so much to learn about the company itself, and when his boss asked him to come to meet the investor he has no idea about, he got a little bit freaked out.

Fortunately, Social Media was there to help. Once his boss told him about the meeting, he went home and did his homework. He did a background check on the investor. Yes, he got some major information from the investor’s Wikipedia page and some other online news, but he found his gold on the investor’s Twitter page.

Right through the investor’s twitter account, my friend found out about the investor’s love for Japanese dining, which leads him suggesting his boss to book the best Japanese dining in town.

The meeting went really well, with the investor fully satisfied with the food and presentation and my friend’s boss was impressed with my friend. And of course, they closed the night with a deal.

My personal opinion would say that social media could be really useful when it comes to one’s personal and professional life. Knowing about someone beforehand could be advantageous in order to know what to expect and what not when meeting them face to face. It is also a quick and easy way for us to be able to know someone without having to spend a lot of time or money. Unfortunately, sometimes it takes away the mystery and total experience of getting to know an individual and letting us jump into conclusion(s) that might not be necessarily true.

Also, stalking through social media has become somewhat normal. Many people are doing it, and are even admitting that they do stalk others on social media. I think the reason behind this is that there is a distance between the stalker and the person being stalked. The computer/phone screen becomes the barrier between the two subjects. Unlike stalking someone in real life, social media has given us “virtual” stalking. It has given the stalker freedom to stalk, but at the same time has given the stalked a sense of security, that the stalker is no where near him/her physically.


So, what’s your take on this subject? Do you “stalk” someone before deciding to go on a date with him/her? Get a bit of a background check on your clients and potential clients to make your job easier? Or do you like it better for nature to take its course?

If you do consider yourself to be one of the online “stalkers”, to what extend do you think is normal online “stalking”? What would be appropriate and what would be not?

Share your thoughts down below ! 🙂



Here are some fun articles about online “stalking” :